
Private Label Cellars, founded in 2024 in Catharpin, Virginia, is a boutique winery owned by Ashton Lough and Grace Lough. After purchasing the property in 2019, they transformed a haybarn into a welcoming production and tasting facility, opening their doors to the public in October 2024. Winemaker Ashton Lough crafts Chardonnay, Pinot Gris, Vidal Blanc, Tannat, Merlot, and Cabernet Sauvignon.
A new Virginia boutique winery in Catharpin, opened in 2024 after converting a haybarn into a production and tasting facility. Works with a diverse range of varietals including Chardonnay, Vidal Blanc, Tannat, Merlot, and Cabernet Sauvignon sourced from multiple Virginia vineyards.
From the winery’s own description — visitor reports will refine this
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