Founded in 1985 by Bob and Donna Holder, Nova Wines brings a touch of Hollywood glamour to Napa Valley's St. Helena. Their distinctive bottles feature official Marilyn Monroe imagery under a licensing agreement with Monroe's estate, making them as memorable as the wines themselves. Explore their lineup of Merlot, Cabernet, and Meritage—including the iconic Marilyn Merlot—alongside their Velvet Collection.
Napa Valley winery differentiated by distinctive Marilyn Monroe-branded packaging and marketing approach, producing Merlot-focused red wines and broader California appellation offerings. The licensed celebrity imagery positions them as accessible/giftable premium Napa wines with strong brand recognition beyond traditional wine enthusiast circles.
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