Alara Cellars
Alara Cellars, located in Morgan Hill, merges fashion designer Malene Grotrian's two passions: handcrafted wine and striking fashion illustration. Each bottle features custom label art, making every pour a visual and sensory experience. The winery works with carefully selected vineyards to craft wines from varietals including Chardonnay, Pinot Noir, Cabernet Franc, and Sangiovese.
Style profile
Alara Cellars is a Morgan Hill-based premium winery that uniquely positions itself at the intersection of wine and fashion, with fashion designer Malene Grotrian creating custom label illustrations for handcrafted wines. The portfolio shows exploratory breadth across diverse varietals including unusual choices like Negrette and Montepulciano, suggesting a modern, experimental approach to winemaking.
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Tasting room
Alara Cellars
90 E. 3rd St. Suite 70
Morgan Hill, CA 95037
- Mon
- 12 PM – 6 PM
- Tue
- 12 PM – 6 PM
- Wed
- 12 PM – 6 PM
- Thu
- 12 PM – 6 PM
- Fri
- 12 PM – 7 PM
- Sat
- 12 PM – 7 PM
- Sun
- 12 PM – 6 PM
Upcoming events
Nothing in the next two weeks
We haven't captured any events for this winery right now — check their site for the latest.
Primary varietals
Vineyards
Lion Oaks Ranch · Michael Michaud Vineyard · Michaud Vineyard · Mission Ranch