7 Cellars was founded by John Elway and business partner Jeff Sperbeck in partnership with winemaker Rob Mondavi Jr. Located in Napa's Oakville region, the winery crafts Cabernet Sauvignon, Chardonnay, Pinot Noir, and Petit Verdot across two collections: Elway's Reserve, launched in 2013–2014, and The Farm Collection, introduced in 2020.